‹ Tourism

Attributes as attractions

March 26, 2014

The northern part of North America has certain attributes, most obvious, some less so. Tourism authorities key on certain of these attributes, but ignore others.

Consider these attributes:

These are the things that are highlighted on northern tourism sites to attract tourists:

Commentary

Interestingly, the NWT markets its territory as ‘the best place in the world’ to see the aurora borealis. It also mentions is dark skies and flat landscapes as attractive features.

None of the governmental tourism sites particularly mention clean air, clean water or uncrowded places. These things are taken for granted, rather than promoted.

Sources

example1

Source: Washington Post/Know More